What is pinto da costa?

Jorge Leite Ferreira de Sousa, commonly known as Pinto da Costa, is a Portuguese sports executive who has been the president of the football club FC Porto since 1982. He is one of the longest-serving football club presidents in the world.

Pinto da Costa is widely regarded as one of the most successful club presidents in European football history, having overseen FC Porto's rise as a dominant force in Portuguese and European football. Under his leadership, FC Porto has won numerous domestic league titles, cups, and international competitions, including the UEFA Champions League in 1987 and 2004.

Pinto da Costa is known for his shrewd business acumen and his ability to build successful teams on limited budgets. He is also credited with revolutionizing the transfer market by implementing the "third-party ownership" model, which allowed FC Porto to sign and develop talented players from around the world.

Despite his success, Pinto da Costa has also faced controversy during his tenure, including allegations of corruption and match-fixing in Portuguese football. However, he has consistently denied any wrongdoing and has remained a powerful and influential figure in Portuguese football.